- Steve Piersanti, Berrett-Koehler Publishers, Inc.
Offset Printing vs Digital Printing Case Study
If you only look at unit cost when considering offset printing vs digital printing, you may be spending too much. A better way to look at it is to consider the total cost of acquiring, shipping, and storing that inventory over the life of the title. Considering the cost of unsold inventory and the impact it has on cash flow, any change in effciency in manaing inventory can help you improve your bottom line on every title you publish.
Assumptions for our Offset vs Digital Printing Case Study
- 6x9, 264-page book, soft bound, 4-color cover
- Print quantities: 750 offset vs. 400 digital (two print runs of 200 each)
- Quantity sold after 20 months: 400
Analyze the Difference
- Printing offset will cost $2.31 per unit vs. $3.60 per unit for digital, but when you factor in the unsold offset units, the offset per unit sold cost is actually $4.33, 20% higher than the digital sold cost per unit.
- You also save $292 by printing two runs of 200 copies digitally vs. printing 750 offset units and scrapping 350 unsold units.
|After 20 Months|
|Units Sold||Units Unsold||Total Cost||Price Per Unit - Bought||Price per Unit- Sold|
|Savings with Digital : $292|