- Director of Communications, WestEd
LIFE OF TITLE
Learn the Key Differences with Digital vs Offset Printing
Our goal is the same as yours—to print the right quantity at the right time on the print engine that offers the greatest efficiencies for us and you. Printing your titles on traditional offset equipment may not always be the most economical approach over the long term. Publishers must take into account the costs that they can potentially incur down the road should inventory not sell right away or become obsolete. These are just a couple of the considerations when weighing the choice between digital vs offset printing. We call this concept Life of Title® and it's our solution for helping you manage inventory and associated costs by printing more closely to actual demand. The result is the maximization of a title's revenues and profits from cradle to grave. See how this is accomplished by reading our case studies.
Utilizing our digital platform and short–run offset capability means you can print as many books as you need when you need them without an unnecessary investment in inventory that may never sell. It's a smart approach to meeting customer demand when considering digital vs offset printing.
Manage Digital and Offset Orders to Maximize Profits
We help our customers analyze digital vs offset printing opportunities so that they can choose the manufacturing method that works best for them over time. Printing a large quantity of books may look like the best solution in the short run however careful analysis may reveal that printing a shorter run is a better idea.
With short run printing, titles never have to go out of print, helping you make money on sales of slow selling titles that would otherwise go out-of-print or never get printed in the first place. You can also put out-of-print titles back into production so you never have to say no to an order in hand, whether it's for one copy or several thousand. Short run printing also provides an affordable way to print and reprint books in small quantities. This saves you money on inventory and warehouse space and significantly reduces or eliminates the need to write off and destroy remaining excess stock.
Should I Print Digital or Offset?
Now more than ever, it's important to realize that inventory is not free and that printing more than you need just to drive unit costs down doesn't make sense. By focusing instead on the total costs of doing business, you'll reduce inventory, improve your cash flow and your bottom line. Choosing digital vs offset printing is a question that many publishers struggle with. Our goal is to provide a clear picture on what the best solution will be for your immediate needs and long-term financial goals. To learn more about how your titles can be managed more effectively, contact your sales or customer service representative today.