Print on Demand: The Bright Spot in Publishing

Print on DemandWhy make 1000 of something when you can make exactly as many as your customers want to buy?

This is the essence of print on demand (POD) and why it is quickly becoming the ideal model under which publishers large and small are choosing to operate.

Print According to Actual Demand

Thousands of orders come through our digital book centers every week through specialized EDI connections with our customers. We also have an interface that smaller publishers can use who do not have the IT infrastructure to support EDI connections.

The quality of printing on digital equipment is nearly equivalent to that of traditional offset which makes the practice all that more appealing to buyers. For publishers, being able to print exactly what will sell virtually eliminates inventory costs and money lost to scrapping unsold units.

POD Benefits a Wide Range of Buyers

Printing a few books might seem like a service that is only beneficial to the smallest publishers or individual authors. In reality, large publishers are taking advantage of POD instead of anticipating demand for a title.

Manufacturing only what is necessary is also beneficial for smaller outfits and individuals as well who may be operating on a tight budget. Advances in printing technology have made it more economical than ever to print small quantities of quality books.

When looking at the total cost of printing, shipping and storing the books you plan to sell, POD may be the better option. Anticipating demand for print books has become increasingly difficult and advances in POD quality make it a much more attractive approach for print buyers of all sizes.

Has print on demand helped you as a traditional or self-publisher?

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