The Value of Print

The Value of PrintAs a book manufacturer, we live and breathe in the printing industry every day.  We know exactly what kind of impact our activities are having on the environment.  Likewise, it is simple for us and others in our industry to dispel myths and misconceptions about our craft.  In contrast, it may be more difficult for outsiders to do the same.  We work hard to be good environmental stewards and to reduce the impact our activities have on the environment.

Statements about how electronic devices are more environmentally friendly are often pervasive enough to eventually become truth in the eyes of consumers.  As a book printer, we can’t help but be a little biased yet we also cannot ignore the clear advantages that technology and mobile devices bring to the table.  The death of print has been a prediction decades in the making yet it seems that another reality has come to fruition.  One where there is a balance between the temporary and convenient computing power we love and print which will remain a fundamental part of how we communicate.

Recently the Printing Industries of America produced an interactive tool that allows users to see the impact of print products on our environment and the key role they play in our economy.  The tool is a flip book that is meant to show consumers some interesting data related to print’s impact on the environment, its effectiveness with business applications as well as industry data.  It was developed in response to increased reporting and a general thought that electronic devices are more environmentally friendly than traditional print products.

The common argument is that trees are cut down to manufacture books and other print products. However consider that trees are a renewable resource and the trees in North America come from farms and/or forests that are regulated by environmental organizations.  Further, did you know that today, the United States has 20% more trees than it did on the inaugural earth day in the spring of 1970?  On the other hand, one electronic eReader can store thousands of titles which means paper is not needed for printing.  This is just one of the dozens of interesting statistics that can be found in the flip book.    The online tool also provides tons of resources for those interested in learning more about print’s place in our world.

Check out the flip book for yourself:

About the Printing Industries of America

The Printing Industries of America is the largest graphic arts trade association which represents roughly 1 million employees and serves the interests of thousands of member companies through advocacy, education, research, technical information, and cost-saving resources.  They are dedicated to the advancement of the graphic communications industry worldwide.

What misconceptions have you heard about print?  Do you think electronic devices are more environmentally friendly than traditional printed products?

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