Using shorter runs is an increasingly popular method for reducing costs associated with inventory. Publishers must do a balancing act and often make crucial decisions on whether to keep a title in print or keep it out of inventory. One wrong move means lost revenue if there is a spike in demand or increased cost if orders don’t come in as anticipated.
Life of Title® Philosophy
The Edwards Brothers Malloy Life of Title® philosophy and suite of services helps publishers avoid these stressful business decisions altogether. Using this approach, titles never go out of print, revenue opportunities are maximized on every sale, purchasing decisions are easier, there are cost savings on inventory and cash flow can be used more productively.
Book Printing Realities
- Studies show that for every 14 dollars spent on printing, publishers spend another 96 dollars on items like warehousing, administration and destroying obsolete editions (source: CAP Ventures 2003).
- In 2006, 950,000 titles out of 1.2 million tracked by Nielsen BookScan sold fewer than 95 copies. Another 200,000 sold fewer than 1,000 copies and only 25,000 sold more than 5,000 copies.
- The average book in America sells about 500 copies.
The questions that publishers and content creators often ask themselves are how do I decide how many to reprint? When I order a reprint, how long is it expected to last? How many titles do I have in inventory and how much is it costing me? How much revenue is being lost due to orders that cannot be filled because I don’t have the product?
With Edwards Brothers Malloy digital printing capabilities coupled with our Life of Title® philosophy, answers to these questions are often easier to find. Our customers also find that they are no longer asking them.