Crowd Funding Your Book Printing Project

Crowd fundingNeed financial help producing a book? Ask the world to help you pay for it. Authors are realizing that with all the online tools, it’s not that hard to publish a book any more. The latest trend affecting book publishing isn’t an electronic device but a phenomenon known as crowd funding. Crowd funding involves anonymous people (in most cases large numbers of them) coming together online to donate or invest small amounts of money to bring a project or product to life.

For authors, small and large publishers and pretty much anyone else, this presents a unique opportunity to knock down financial barriers and reduce financial risk. Authors can raise money for editing, printing and publishing, cover design, book tours or the entire publishing process. Instead of going out of pocket, self-publishers can raise money on sites like Kickstarter, Indiegogo, Crowdfunding.com and dozens of other sites.

Who Uses these platforms?

The Kick Starter LogoYou’d think crowdfunding was a resource only for those with no other financing options available to get their project off the ground. There are actually many different kinds and sizes of publishing professionals and entities across the spectrum that use it to fund their projects.

For example some established authors have used it to cover expenses and (in some cases) their entire publishing and printing experience. The revolution that is the internet isn’t just for those starting out. It has become an effective fundraising tool for seasoned professionals.

Platforms to Use

Authors might find a lot of unrecognizable funding sites out there and it’s best to stick with the well-established ones. Some of the most recognizable are:

  • Kickstarter
  • Indiegogo
  • Pubslush
  • Rockethub
  • Unbound

Here are a few more that you can check out. Kickstarter has been a notable entity in this space with (at the time of this writing) over 6,000 successful publishing projects funded and over 47 million dollars raised with the average project in the 1-2,000 dollar range. If you go with Kickstarter, be sure you have a solid focus and be prepared that your project may not get approved.

The Indiegog LogoIndiegogo on the other hand is a bit more liberal in the kinds of projects it allows on the site. Everything from donation campaigns to new product aspirations are welcome. Other sites like Crowdfunding.com have investor-based funding models where the people putting in cash are expecting some kind of return. As with anything, read the fine print before you get your project going.

What Can Authors and Publishers Use Crowd Funding For?

The sky is the limit. Publishers and individual authors have used crowd funding for virtually every aspect of the publishing process from printing and distribution to cover design to editing work. The size and resources available to any given person or company can vary so not all users leverage it the same way.

Self-publishers for example tend to do a lot of the work on their own. They may have an idea of what they want to do to market their title but need a professional editor to square things away before they go off promoting their book. Conversely, a small publisher may need to raise funds for a book tour or perhaps to produce a professional trailer. Still others may have a polished manuscript but need to generate funds for editing, printing, marketing and distribution.

Despite what publishers are using crowd funding for, the phenomenon is changing the publishing landscape just like eBooks are having an impact on printing. Authors no longer only have the option of shopping their manuscript around and praying that a publisher will extend an advance. They can take it right to the readers to see if their work will be well received.

Publishers (mainly the smaller ones) can reduce some of the risk they take on by choosing a new author and their work to promote. They can let the market tell them with real dollars how worthy and successful (or not) a title is before they spend a dime promoting it.

Have you used or looked into crowd funding before? Did it work out for you? Join in the conversation by commenting below.

Posted in Author Marketing | Leave a comment

Readers Love Their Books

Over the past several years, electronic publishing and reading formats have signaled the end of book publishing and printing.  As time drags on however, that never seems to happen.  The infographic below featured on Forbes and charted by Statista shows some interesting preferences of internet related to how they read.   Many people who are avid internet users are still in favor of traditional books.

The data shows that 46% of internet users read print books exclusively compared to only 6% who only read eBooks.  What’s more interesting is that eBook sales in the United States are starting to plateau.  A flurry of technological advances in recent years backed by intense marketing buzz has generated a lot of interest and adoption for eBooks.  Now that people are getting comfortable with the devices and the platforms where content can be purchased, do we really see them as a medium that will supplant the printed word?  The data is telling us no.

There is no doubt that a fundamental shift in publishing and printing is well under way.  Printers and traditional publishers have been forced to adapt but it also seems that there will always be a place for the printed word in a world of the internet and eReaders just as there is a place for radio in a world of online streaming and television.

ebooksvsprintbook-readership

Posted in Book Printing News | Leave a comment

EDWARDS BROTHERS MALLOY ACQUIRES SECOND RICOH INFOPRINT 5000 INKJET PRESS

PRESS RELEASE

FOR IMMEDIATE RELEASE

EDWARDS BROTHERS MALLOY ACQUIRES SECOND RICOH INFOPRINT 5000 INKJET PRESS

Monochrome Press to be Installed in North Carolina Digital Book Center

Ann Arbor, MI (September 18, 2014)—Edwards Brothers Malloy announced that it has acquired another Ricoh continuous form inkjet press. The InfoPrint 5000 MP monochrome press is being installed this month and will be operational in October in the company’s Lillington, North Carolina digital print center. It will be used for both print-on-demand as well as short runs up to 1,500 copies.

“Our experience with our first Ricoh InfoPrint press in our Ann Arbor plant has been very good— we wanted to expand that efficiency to our North Carolina operation,” said John Edwards, President and CEO of Edwards Brothers Malloy. “The press is capable of producing the good quality halftones our customers demand so we’ll be able to use it to more economically and quickly produce some of the work currently produced on our offset sheetfed presses.”

The press installation is part of Edwards Brothers Malloy’s ongoing investment in its digital manufacturing operation, which is experiencing sales growth of more than 30% per year. Like the company’s other print-on-demand hubs, the North Carolina digital print center can produce both soft and hard cover books in one to four colors down to a quantity of one, with shipping service to 90% of the U.S. population within 1–2 days of manufacture, often at ground rates.

For more information, contact:

Donna Coleman, Edwards Brothers Malloy
734.995.8520 or donna.coleman@edwardsbrothersmalloy.com

About Edwards Brothers Malloy, Inc.: Established in 1893, Edwards Brothers Malloy is the 5th largest book and journal manufacturer in the United States with $100 million in annual sales. Its multiple offset and digital manufacturing locations, global distributed print partnerships, and fulfillment capabilities combine to form a single print supply chain solution to help publishers deliver books and journals across the country, around the world, or right next door, with minimum cost and effort. For more information, visit www.edwardsbrothersmalloy.com.

Photo (please email donna.coleman@edwardsbrothersmalloy.com for hi-res file):

 

The Ricoh InfoPrint 5000 MP monochrome press will be operational at the Edwards Brothers Malloy Lillington, North Carolina plant in October 2014.

Posted in Press Releases | Leave a comment

IKEA Introduces The BookBook

Amazon’s base model Kindle can hold more than 1,400 titles. Internet enabled devices from big-name makers like Apple, Samsung and Microsoft can browse the web and access virtually any document ever published. Despite these technological feats there is still a demand for traditional print catalogues as was so humorously pointed out by IKEA’s Chief Design Guru Jorgen Eghammer.

Eghammer made a comical Youtube video in which he points out the advantages of the company’s 2015 product catalogue in a spoof of the successful Apple commercials. He highlights features such as the catalogue’s eternal battery life, a tactile touch interface and high-definition pages.

He also points out the share-ability of BookBook. In order for users to share it with their friends and family, they simply hand it over.

Eghammer isn’t the first to make light of a culture so pre-occupied with flashy new devices and by doing so he points out some glaring truths. Despite the amazing capabilities and pure genius of tech today, it still has not managed to supplant a content delivery device that has worked well for millennia.

If you liked that video you may also like the one below.

Posted in Books | Leave a comment