People Read More Now Than In The 1950’s

BooksDid you know that the number of people who said they have been reading a book or novel recently is about 30 percentage points higher than in 1952?

Wait a minute that has to be wrong.  In 1952 television was not wide spread, there was certainly no internet or any of the secondary content access services and devices that utilize it.

Books and novels were one of the few forms of in-home entertainment available.

So why were less people reading them?  This statement contradicts popular belief that television, internet, social media, cell phones and myriad other forms of technology have all but erased societies’ desire to crack open a good book and read.

A recent Gallup Poll survey reported that “47% of adults [said] they are presently reading a book, up from 37% who reported that in 1990, and 23% in 1957”.

These stats were first reported in an article in The Atlantic highlighting the argument that the increased ease of access and distribution of content that the internet has created is responsible for people reading less traditional forms of media, i.e. books and novels.

So if the internet is responsible for less people reading traditional books, why are so many reporting the opposite?

Did they not understand the question?  Are people reading books on a computer screen and calling it a novel or a book?

The article in The Atlantic points out another very interesting phenomenon.  In the past decade it has become exponentially easier for authors, talented or not, to distribute their content to thousands or even millions of readers.

New channels of communication have broken down the barriers between content creators and the gate keepers of mass distribution, namely publishers.

Social media, on demand book printing, and a wealth of free information from industry players that can be found online has made it easier than ever before for content to move from its source to the end user.

Whatever the cause for the increase in readership, the internet doesn’t seem to be killing literary desires.

In fact, thanks to advancements in printing and computer technology, more people than ever before are able to realize their dream of professional authorship.

Edwards Brothers Malloy helps content creators and publishers of all sizes print as few as one book all the way up to hundreds of thousands.

Thanks to streamlined internet enabled technologies, authors are able to send print ready files to our facilities instantaneously.

We have loads of information on printing capabilities, ebook conversion services, and book fulfillment that people can utilize right away.

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The InSite Prepress Portal

Book PrintingEdwards Brothers Malloy utilizes the Kodak InSite Prepress Portal system at the Ann Arbor, Michigan and Lillington, North Carolina facilities.  It is an advanced web interface that provides customers with direct access to jobs via the internet.

With the InSite Prepress Portal, Edwards Brothers Malloy can receive customer files directly into the Kodak Prinergy workflow.  This user-friendly tool provides secure web access to customers, prepress operators, and service reps to submit jobs, track progress, and much more.  With no need for added hardware or software, customers can access jobs anywhere, anytime from a web connected computer.

The Prepress Portal also helps to manage the proofing, correction and approval process so that it is more efficient.  The second a job is submitted, preflight and refining can begin automatically.  The system checks for problems and, if necessary, alerts the customer and/or our prepress staff so corrected pages can be uploaded.

Some of the features of the InSite Prepress Portal include:

  • Submit jobs, track progress, collaborate on changes, proof and approve work, all before your schedule starts.
  • Provide multiple users with access and specific roles in the process.
  • Submit components of jobs as they are completed.
  • Run an automatic preflight check on each file and load corrected pages quickly to keep jobs on track.
  • Use Smart Review to view page proofs using high-resolution post RIP (Raster Image Processing) and a variety of convenient tools that allow you to pan, zoom, measure sizes, check color and annotate changes.
  • Track all activity including change requests, approvals and rejections with automated email notices sent to anyone you designate.
  • Reduce errors, speed up cycle time and reduce costs.

The InSite Prepress Portal allows our customers to streamline the prepress process from file submission to proofing and final approval.  For more information on the Portal, contact your customer service representative.

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A Brief History of Edwards Brothers

Edwards Brothers MalloyThe first post in this blog gave a brief history of the former Malloy Inc.  The former Edwards Brothers also has a long and interesting history that we would like to share with you.  Founded in 1893, there are numerous milestones and important events that have happened with the company.  Like the former Malloy Inc., Edwards Brothers was founded right here in Ann Arbor, MI where the first offices were on Main Street.

Growth In Book Printing Despite Adverse Times

Edwards Brothers MalloyAfter about five decades and one great depression, the company emerged strong and had grown to 150 employees.  It was around this time in 1948 that Jim Malloy had left Edwards Brothers to start his own printing company.  About 12 years later Jim had since sold his interest in the company he started and founded Malloy Incorporated.  Edwards Brothers continued on at its new location on John Street in Ann Arbor.  By 1952, sales had topped 2 million annually and the company broke ground on its current headquarters at 2500 South State Street in Ann Arbor.

Over the next several decades, numerous acquisitions were made in order to enhance the service offerings and competitive advantage of the organization.  In the 1980’s Edwards Brothers North Carolina was moved to Lillington and overall sales had topped 21 million.  One of the most notable advancements for the company was the innovative strategy of installing digital book centers in customer locations which proliferated after the turn of the millennium.

Today Edwards Brothers Malloy is a combination of centuries of book manufacturing experience.  Not only does the company make books, it is a unified print supply chain solution enabling publishers of all sizes to print quality books closer to their final destination.

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Help For Successful File Preparation

Book PrintingLaunching your book for printing can be very challenging, especially if you are new to publishing.

The terms and language that printers use can be confusing.  In order to help get your printing experience off to a good start, here is a rundown of the basics of file preparation.

Edwards Brothers Malloy prefers to receive “print-ready files”.

Sending in files that are ready for us to print your content means the whole process can get started right away.  Sending in files that need to be formatted means your job will take longer and you could incur additional costs.

So, what is a print ready file?

  • A print-ready file is a PDF file for the text or cover of your book.  The PDF can be saved or exported from a native file format, ideally Quark Xpress or InDesign.
  • All fonts and graphics used in a native file format must be embedded in the print-ready PDF file.
  • Graphics (i.e. photos, artwork, etc.) should be at least 200 dpi resolution for print production.
  • If your text or cover file includes bleed elements (images, color or type that extend right to the edge of the page or cover), choose “include the bleed and add the printer’s marks” when exporting to PDF.  We require that the image extend one eighth of an inch beyond the document size.

Text Preparation for Your Book Printer:

  • Preparing Files For PrintThe page size must be at the proper trim size or the same as the trim size for the finished book
  • Consider the right hand/left hand page sequence (the first page will be a right hand page).
  • If you intend to have blank pages in your book, make sure to include blank pages in your native file where you want them.  For example, if page 106 is to be blank in the final book, page 106 should be blank in your file.
  • If your text is two color, the second color should be consistently called out in the file.  Example: if “PMS 285U” is the second color, then “PMS 285” or “blue” are not recognized as the same color.
  • When saving your text file to PDF, save it in a the single page format, not spreads, with the pages running in page order sequence (consecutive pages).

Book Cover Maker (or any color components)

  • If the cover is full color, the PDF must be set up as CMYK, not RGB
  • Edwards Brothers Malloy will always supply a cover design template to be followed when building your cover file.  The template is to be used as a guideline in the exact size of your cover.  The exact size is determined by the trim size of the book, the number of pages, and the ppi (pages per inch) of the paper that the book is being printed on.
  • Spine bulk is the thickness of the book.
  • Bleed allowance – if an image goes to the edge of the book, the image mist be extended one eighth of an inch beyond the trim so that when we trim the book, there is a clean edge with the image, not white space.  This becomes particularly important when images run to the edge of the page.
  • Crop marks—they show the trim edges on the top, bottom and front of the book.

The most challenging step in getting your book printed is pushing your files through Preflight.  This is where we check to make sure the files are built correctly and contain all the necessary elements.

Following the guidelines above will be your key to a fast and accurate print job.  Once your files have passed through Preflight, the rest of the process is easy.

While the basic format for PDF’s is the same no matter which facility you are having your books printed at, Edwards Brothers Malloy is still in the process of merging these systems at its various locations.

For specific information on a particular facility’s pre-press requirements, contact your customer service representative.

Click here for a printable PDF of this post. (note: open in a new window to print)

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