The Value of Print

The Value of PrintAs a book manufacturer, we live and breathe in the printing industry every day.  We know exactly what kind of impact our activities are having on the environment.  Likewise, it is simple for us and others in our industry to dispel myths and misconceptions about our craft.  In contrast, it may be more difficult for outsiders to do the same.  We work hard to be good environmental stewards and to reduce the impact our activities have on the environment.

Statements about how electronic devices are more environmentally friendly are often pervasive enough to eventually become truth in the eyes of consumers.  As a book printer, we can’t help but be a little biased yet we also cannot ignore the clear advantages that technology and mobile devices bring to the table.  The death of print has been a prediction decades in the making yet it seems that another reality has come to fruition.  One where there is a balance between the temporary and convenient computing power we love and print which will remain a fundamental part of how we communicate.

Recently the Printing Industries of America produced an interactive tool that allows users to see the impact of print products on our environment and the key role they play in our economy.  The tool is a flip book that is meant to show consumers some interesting data related to print’s impact on the environment, its effectiveness with business applications as well as industry data.  It was developed in response to increased reporting and a general thought that electronic devices are more environmentally friendly than traditional print products.

The common argument is that trees are cut down to manufacture books and other print products. However consider that trees are a renewable resource and the trees in North America come from farms and/or forests that are regulated by environmental organizations.  Further, did you know that today, the United States has 20% more trees than it did on the inaugural earth day in the spring of 1970?  On the other hand, one electronic eReader can store thousands of titles which means paper is not needed for printing.  This is just one of the dozens of interesting statistics that can be found in the flip book.    The online tool also provides tons of resources for those interested in learning more about print’s place in our world.

Check out the flip book for yourself:

About the Printing Industries of America

The Printing Industries of America is the largest graphic arts trade association which represents roughly 1 million employees and serves the interests of thousands of member companies through advocacy, education, research, technical information, and cost-saving resources.  They are dedicated to the advancement of the graphic communications industry worldwide.

What misconceptions have you heard about print?  Do you think electronic devices are more environmentally friendly than traditional printed products?

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Saving Text Documents to RIP ready Files

Depending on the software you are using, creating print ready files can be an enigma.  With all the various software programs out there and different platforms on which they run, it can be challenging to create files that work well with our workflow.

Currently we prefer to receive print ready files exported from Quark Express or InDesign.  Many of our customers use older versions of these programs and on our website we provide tons of information for converting text to PDF.

Which Program Are You Using?

If you are using current or older versions of Quark Express, InDesign, PageMaker and Acrobat Distiller, we can provide instructions on creating print ready files.

We have instructions that are applicable whether you created your content on a Mac or a PC.  In some programs such as Acrobat Distiller 7, there is what Adobe calls “Adobe PDF Settings”.

These settings are groups of job options.  There are 4 default job options in Adobe Distiller 7.  Other programs have their own default job options and you may have some that you have installed yourself.

We also have a proprietary setting that is best for our particular workflow.  You can download and install it based on which program that you are using.

To view detailed instructions on exporting text from these programs please view our Guidelines & Information page.  On this page you can also download job options for your particular program in order to optimize your documents for our workflow.

If you have more questions about preparing print ready files, please contact your sales or service representative.

Have you ever experienced problems submitting files to your printer?  Are you able to find adequate information on how to convert your files?

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3 Components Publishers Can Use for a Solid Web Presence

the world wide webIt has been said recently that 2013 will be the year of internet marketing.

Last year, Edwards Brothers Malloy initiated its own web presence makeover and we thought that some of the things we have learned could also help benefit the publishing community.

Here are 3 tips to help you enhance or get the ball rolling for your digital presence.

Blogging

Companies that blog have an average of 55% more website traffic than ones who don’t.  Not only does blogging create fresh content that search engines love, it is an opportunity to offer something valuable to your customers.

Publishers can offer all sorts of great tips to the authors they serve.  You could talk about strategies for getting a manuscript accepted or perhaps general tips for writers.  Use anything that your audience will find valuable.

Blogging also offers a way for companies to engage with their visitors by asking questions and allowing visitors to comment.  When you create your blog, do it under the domain that you currently use and update it at least twice per week.

blogging infographic

Social Media

Hundreds of millions of people are using social media every day to communicate with one another and also to connect with the organizations and brands they care about.

As a publisher, if you aren’t using social media in some way for your business, you are missing out.  Sites like Facebook, Twitter and Google Plus allow brands to tell a story about who they are and engage their current and potential customers.  Sites like Youtube, Vimeo, Veoh or Daily Motion allow businesses to make unique videos and share them across the social web.

Sharing useful and engaging content on these networks not only gets your brand out there, it opens the door for communication between a business and potential customers.

social media infographic

SEO

One of the buzz words of the decade is SEO or search engine optimization.  These on-site and off-site tasks that help website get found easily by search engines are an essential part of building a strong web presence.

Every second, 3.5 people look up SEO on Google and one of the top search terms related to it is “SEO services”.  For publishers, optimizing a website is essential for success in the online world, especially for those running some type of eCommerce site or online bookstore.

The internet has become the central conduit through which much of the information we look for is found.  Use free tools online to generate keyword ideas such as Google’s keyword tool.

Focus one page on your website around each keyword including it in copy, in meta, alt and title tags.  Create external properties for your business on free business listing websites and wikis.  Build back links to your website or links that are simply leading from another business’s site to yours.

A good place to start would be businesses with whom you already have a relationship such as suppliers, vendors or customers.  Try to get sites with high Page Rank to link to your as these will produce the best SEO results.   All these tactics can help make your website stand out in search engine results pages.

seo infographic

Do you work for a publisher that plans on using or enhancing internet marketing this year or next?  Have you already tried some of these tactics?  Were they successful?

 

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The Basic Book Manufacturing Seminar Series 2012

Publishing Professionals are Welcomed by Edwards Brothers MalloyIt’s that time of year again where we hold our Basic Book Manufacturing Seminar and invite publishing professionals to get an in-depth look at the book printing process.

After the seminar got its start in 1988, more than 3,000 publishing professionals have attended this enlightening event.

The special seminar is designed for entry- to mid-level experienced production personnel.

The two-day agenda is a unique mix of classroom and hands-on learning at the Edwards Brothers Malloy Ann Arbor facility.

All production areas will be covered including electronic imposition, pre-press, press, bindery and materials (paper, cloth, etc.).  Instructors are all experienced Edwards Brothers Malloy employees with tons of knowledge about book manufacturing.

At the Ann Arbor facility you will see:

  • Hard and soft bound products made.
  • Sheet-fed and web presses as well as digital printing presses in operation.
  • State of the art equipment such as our Prinergy front end system and computer to plate technology (CTP).
  • Ultra short-run book production in our Digital Book Center.

With a 1:2 ratio of instructors to attendees, our technical experts will be ready to answer all of your questions using their many years of experience.

Learn the differences between offset printing vs digital printing, how light effects color, and tips for file preparation.  You will also get a free copy of the Edwards Brothers Malloy Basic Book Manufacturing textbook.

The 2012 seminars will be held October 18th thru 19th at our facilities on 2500 South State Street in Ann Arbor.

It is recommended that attendees where casual clothing (i.e. casual shoes and jeans).  To get a detailed schedule of the seminar and reserve a spot  contact Terri Salisbury at 734-913-1666 or by email at tsalisbury@edwardsbrothers.com .

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