Pinterest has been a haven for writers and book lovers almost since its inception. It’s also a great way for authors on a tight marketing budget to get some exposure for their work.
Check out our seven tips for marketing your book on Pinterest.
- Filling Out Your Author Profile
You’ll want to make your presence on Pinterest as comprehensive and professional as possible.When creating your Pinterest profile, convert it to a business page. Pinterest provides a good tutorial in their help center.
Fill out the profile as completely as possible. Any missed text fields are a missed opportunity to enhance your author brand or reach additional readers.
Add a professional image of yourself (no pictures of books, machines, buildings, etc). Add a URL that leads to your author website.
Use your about section to add keywords that are relevant to your book. Link to other social accounts you have (as long as they are for a professional purpose) and lastly, allow search engines to index your business profile.
- Create Your Boards
Here it’s important that you understand who your target audience is. This will help you develop boards that people will want to follow.Start with around 10-12 boards that contain relevant keywords in their titles and that are organized for easy discovery.
Add descriptions to your boards and clarify the content that people will find there when they follow the board. Add about 5 pins to each board and keep on posting pins on a daily basis.
Many of your boards should contain content from others but you should create a few specifically for marketing yourself and your title.
Create a board that will be used to share blog content from your author website. Create other boards that feature content from other web properties that you use for promotion (such as Facebook or Youtube).
The idea is to use Pinterest as a platform to develop a following and then drive that following to your author website. You also want to create awareness of your author brand.
- Use Alt Text
Using descriptive and keyword-rich alt attributes in your images is a good way to get pins to rank well in search for related keyword terms.You can configure your alt attributes (also known as alt text) on images that you host on your author website. When people pin them, that text is crawled by search spiders crawling Pinterest.
- Create A Pinning Schedule
One of the keys to success on any social platform is consistency. Create a schedule for pinning, re-pinning and otherwise interacting on with content on Pinterest.Start out by pinning images from your author website at least a few times per week and pinning or re-pinning other content on the days you aren’t promoting your own website. Whatever schedule you decide on, stay with it. Don’t let your account lapse and get stagnate.
- Don’t Spam
Spamming happens when you load a bunch of content all at once onto Pinterest. You don’t want to overwhelm your followers but entice them to follow you so you can promote your book. Even if you find tons of content that you want to share, hold off.Create a folder on your computer with images, bookmarks and other references that you want to share. Spread your pins out over time.
This is the sort of thing you’ll have to gauge on your own. If your followers respond positively to posting frequently, more power to you.
If you think they are getting disgruntled (un-following you or not engaging as much) then pull it back a little.
- Add Pin-it Buttons to Your Site
Authors can get more exposure for their author website by adding functionality for visitors to share images on Pinterest.
You can get buttons from the Pinterest website and embed them on your images. When people visit your website, they’ll easily be able to share your pictures on their own Pinterest account.
- Find Content That Delights Your Audience
In the beginning, marketing on Pinterest is part experiment and part guessing game when it comes to choosing content to share. You might have a pretty good idea of what people like to see but you won’t know for sure until you have been pinning for a while.
Keep track of what resonates with your audience. Mimic the posts that people like and keep heading in directions that get you lots of re-pins, comments and likes. Obviously the posts that don’t get that much interaction you should avoid doing again.
Pinterest has emerged as a leading platform for artists and art lovers to share visual content. That makes it an excellent place for authors to market their titles. What tips do you have for marketing on Pinterest? Join in the conversation by commenting below.