Don’t Focus On Unit Cost

Of all the elements that buyers focus on when getting books printed, unit cost seems to be the most pervasive.

It is understandable that this element receives a lot of attention.  For many content creators and smaller publishers, this number can be a key indicator of how much it is costing them to bring their book to market.

Unit cost fluctuates with volume and coming up with this number can be a complicated process.  Unit cost can help determine part of your overall costs however there can sometimes be hidden long term expenses.

Unit Cost Of Printing a Book Can Be Misleading

Many self-publishers like to know the unit cost of their books to try and compare it to the list price they plan to sell their books for.

If these individuals are thoughtful, they will incorporate costs for editing, design, shipping and other expenses associated with bringing their book to market.

There are often hidden costs that can cause that low unit price you received to actually rise without you even knowing it.

For instance if a person prints 5,000 books hoping they will all sell and ends up having to store 2,000 of them in a warehouse for additional costs, this increases the overall unit cost per book.

Say a portion of those books never sells and they have to be recycled.  Even if you did the design and editing work yourself and used your own home for storage, there are still lost opportunity costs associated with your work.

Focus On Your Bottom Line With Digital Printing Services

We encourage people to look at the bigger picture when they first receive a quote for a quantity of books.

Do not operate under hopes and assumptions.  Make sure that you will be able to sell the quantities that you have ordered.

Increasing print volume to drive unit price down is not a good idea because that same price can increase much more in the long term if inventory is damaged or lost in storage or has to be thrown out.

There are also many options for managing these types of inventory issues.  Edwards Brothers Malloy provides short run services in 11 locations around the U.S. and in the U.K.

We also provide Print on Demand services out of 4 of those locations.  Printing exactly what you need when you need it is the most cost effective way to do business.

Edwards Brothers Malloy helps customers manage their print needs using the Life of Title® philosophy.


Click here to learn more about our digital short run services or read our Life of Title® case study.

This entry was posted in Printing Tips. Bookmark the permalink.