Category Archives: Author Marketing

Creating a Solid Web Presence

In our previous post, we mentioned an independent publisher who was having success marketing titles online using less conventional techniques. Another publisher taking an innovative approach to marketing titles is Dave Trendler of VeloPress; a company in Boulder CO specializing … Continue reading

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Guerrilla Marketing Strategies for Publishers in 2013

If you’ve been in the business of selling content, odds are that life has been less than predictable for you.  The advancement of mobile technology and the way information is shared has left publishers and printers scrambling for ways to think outside … Continue reading

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Let Users Discover Your Book with Metadata

Imagine going into your favorite store to buy something.  The shelves are lined with all sorts of goods but there are no signs telling you where the thing you are looking for is located.  No product descriptions, no prices, no … Continue reading

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3 Components Publishers Can Use for a Solid Web Presence

It has been said recently that 2013 will be the year of internet marketing. Last year, Edwards Brothers Malloy initiated its own web presence makeover and we thought that some of the things we have learned could also help benefit … Continue reading

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