Category Archives: Author Marketing

Selling Your Book by Giving it Away for Free

There are a variety of ways to sell your books online and an effective approach is through the use of email marketing and free sampling.  Building an opt-in list of people interested in your work enables you to deliver customized … Continue reading

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7 Tips for Promoting Your Author Site in Social Media

It’s undeniable that social media has become a cost friendly and effective way to promote virtually anything.  Most authors don’t have a very large marketing budget (if any at all) making social the perfect channel to build an audience for … Continue reading

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4 Tips for Optimizing Your Independent Author Website

It seems any kind of marketing and promotion these days requires a presence on the web.  One way to control all the different aspects of your author image is to have a website of your own.  Setting up a site … Continue reading

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Tips for Building Your Personal Brand as an Author

As an author, promoting and selling a title is a lot like starting a business.  You have to build awareness of your book but you must also start to build a brand that your following can trust and relate with. … Continue reading

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