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Malloy's President, Bill Upton, was a member of a committee formed last fall by the Book Industry Study Group and the Green Press Initiative to establish industry benchmarks related to publishing's impact on the environment. The committee's report, 'Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry', was recently released and was the focus of a seminar on March 10, 2008 at the Publishing Business Conference & Expo in New York. Bill was an active contributor to the report, and while he supports many of its findings and recommendations, he does not support the methodology used by the authors to calculate the carbon footprint of the book industry. Read Bill's opinion on the matter.